What is the difference between a bookkeeper and a controller?

A bookkeeper records and reconciles transactions and produces clean monthly financial statements. A controller works one level up: owning the monthly close, checking the numbers are right, and turning them into margin analysis, KPIs, and forecasts that inform decisions.

What size business does Sync Controller work with?

Sync Controller works with growing, founder-led businesses that have outgrown basic bookkeeping but do not yet need a full-time finance team — typically companies looking for clean books plus controller-level insight.

Can I start with just bookkeeping?

Yes. Many clients start with bookkeeping to get clean, reliable monthly books, then add controller services — close, margins, and forecasting — as the business grows.

Bookkeeping & Controller Services

Bookkeeping & Controller

Two levels of service that grow with your business.

Start with clean books. Add controller-level insight — monthly close, margins, and forecasting — as you scale.

Bookkeeping

Monthly reconciliations, categorization, and clean financial statements you can rely on. The foundation everything else is read from.

Bookkeeping →

Controller

Monthly close on a set date, margin visibility, and driver-based forecasting. What the numbers mean, and what to do next.

Controller →

Advisory

A partner who knows your numbers and helps you make confident decisions — pricing, hiring, and where to invest next.

All services →

How it fits together

Planning, finance, and goals — driving business value.

Each is a different decision with different numbers behind it. Taken together rather than one piece at a time, they compound into what your business is worth.

Business planning — capacity, growth, direction
Business finance — what it earns, costs, is worth
Business goals — what you're building toward

What you get

Numbers that are right, on a schedule.

Clean books, closed on an agreed date each month — not weeks later. You see collections, margins, and where the cash actually is, every month.

Monthly close on a set date
Reconciled, categorized, GAAP-consistent books
Margin by product, service, or location
Driver-based forecasting you can act on

Sample monthly view

Collections$248,300

Gross margin61.4%

Cash on hand$92,100

Runway7.2 months

The questions owners actually ask

If you've asked any of these, you need a controller.

Revenue was our highest ever. Why didn't profit move?

Is my newest hire adding margin, or absorbing it?

Payroll keeps climbing. Is it headcount or mix?

Which products or locations actually make money?

How much cash is really mine to spend?

Is the business worth more than the income it pays me?

Ready for books you can build on?

Tell us where your business is, and we'll show you what clean books and controller-level insight would look like for you.

Get started